A cross-border industrial dialogue connecting China and Europe recently took place at HANNOVER MESSE 2026. Defeng Business Bridge Consulting Services (Suqian) Co., Ltd. (“Defeng Business Bridge”), based in the Suqian Economic and Technological Development Area, worked together with a German trade and industry organization to facilitate business and industrial exchanges focusing on hydrogen energy, advanced manufacturing, the circular economy and other emerging sectors. The initiative brought Chinese and European companies together to exchange information, explore concrete business opportunities and develop potential cooperation.

As a German-backed business service company established in the Suqian Economic and Technological Development Area, Defeng Business Bridge specializes in Sino-German and China-Europe business development, supplier and customer sourcing, cross-border business matching, market development and corporate exchange.

With an established network of companies and business partners in Germany and other European markets, combined with an in-depth understanding of both Chinese and European business environments, Defeng Business Bridge supports Chinese companies seeking to enter or expand in European markets by identifying potential customers, suppliers and cooperation partners, arranging company visits and business meetings, and supporting communication and follow-up throughout the cooperation process.

At the same time, the company assists European enterprises in identifying suitable Chinese manufacturers, suppliers and business partners, exploring opportunities in the Chinese market and gaining a better understanding of China’s manufacturing capabilities, supply chains and industrial ecosystem.

By connecting companies on both sides and supporting projects from initial contact through to practical business discussions, Defeng Business Bridge serves as a professional bridge between Chinese and European enterprises and contributes to the international business development of the Suqian Economic and Technological Development Area.

A growing number of cross-border business exchanges, targeted company meetings and continuously advancing cooperation projects reflect the Development Area’s efforts to connect local industries with international markets and high-quality global resources. In recent years, the Suqian Economic and Technological Development Area has continued to strengthen its international engagement, regarding international trade, investment and industrial cooperation as important drivers of high-quality economic development.

Expanding International Cooperation and Building a Competitive Business Environment

The Suqian Economic and Technological Development Area is moving from waiting for international opportunities to actively developing overseas markets, and from individual business contacts toward broader industrial and supply-chain cooperation.

Based on its key industries and industrial development priorities, the Development Area works with provincial overseas economic and trade platforms, international chambers of commerce, industry associations and professional business service providers to strengthen its presence in Germany, France and other European and international markets.

Through international exhibitions, business delegations, industry meetings, company visits and targeted B2B meetings, the Development Area helps Suqian-based companies connect directly with potential overseas customers, suppliers and technology partners. At the same time, these activities provide European and other international companies with opportunities to better understand Suqian’s manufacturing capabilities, supply chains, industrial clusters and investment environment.

Professional service companies such as Defeng Business Bridge play an important role in this process. Their local presence and business networks in Europe, combined with their understanding of the Chinese market, help bridge differences in language, business culture, technical requirements and commercial practices.

Rather than limiting cooperation to introductions, such services can cover partner identification, supplier and customer searches, company visits, business negotiations, sourcing projects and ongoing project coordination. This helps companies on both sides move more efficiently from initial contact to concrete business cooperation.

Through these efforts, the Suqian Economic and Technological Development Area continues to improve its international business environment and strengthen its ability to support companies engaging in cross-border trade, investment and industrial cooperation.

Institutional Innovation Supporting International Business

International cooperation involves more than connecting companies across geographical borders. Efficient cooperation also requires transparent procedures, reliable services and an environment that enables international companies to operate and invest with confidence.

The Suqian Economic and Technological Development Area continues to improve its institutional and business environment in areas including investment facilitation, international trade, administrative services and enterprise support. By streamlining procedures, strengthening the protection of legitimate business interests and improving supporting services, the Development Area aims to make it easier for international companies to establish and develop business relationships in Suqian while supporting local enterprises in their international expansion.

Alongside these efforts, the Development Area continues to strengthen its industrial ecosystem around key and emerging industries. The objective is increasingly shifting from attracting individual companies toward developing complete industrial clusters and interconnected supply chains.

By combining investment attraction with supplier development, market cooperation and international business networks, Suqian is building a more resilient and internationally connected industrial ecosystem.

Connecting Chinese and European Companies for Long-Term Cooperation

The ultimate objective of international business cooperation is to create sustainable value for all parties.

In the Suqian Economic and Technological Development Area, cooperation between Chinese and international companies is increasingly extending beyond traditional buyer-supplier relationships. Companies are exploring opportunities in sourcing, manufacturing, technology, market development and supply-chain cooperation.

Through regular international exchanges and targeted business development activities, overseas companies can identify reliable Chinese suppliers and manufacturing partners, explore the Chinese market and gain direct access to Suqian’s industrial resources. At the same time, Suqian-based companies can connect with potential customers, suppliers and strategic partners in Europe and other international markets.

Company visits and face-to-face discussions are particularly important in building mutual understanding and trust. They allow international companies to gain first-hand knowledge of Suqian’s industrial capabilities while giving local enterprises a clearer understanding of international market requirements, technical standards and customer expectations.

Looking ahead, the Suqian Economic and Technological Development Area will continue to expand its international business networks, strengthen professional cross-border services and create more opportunities for direct cooperation between Chinese and international companies.

By connecting markets, companies and supply chains, and by turning international contacts into concrete business opportunities, Suqian aims to further strengthen its position as an internationally connected manufacturing and business location and promote high-quality economic development through deeper international cooperation.